The adventurous track taken to learn about virtual reality

Virtual reality (VR)—in many ways—is still very much the new frontier, and while they may not be saddling horses and riding to the next outpost, the tenacious Aussie duo, Jordan and Lee Brighton, took an adventurous track to learning about VR. 

After selling their internet business in 2007, the pair hit the road with their two kids and for the past 10 years, have traveled through 35 countries to finally settle down in Vancouver. Along the way, they produced a children’s TV show that has been translated into multiple languages and screened throughout Europe, Asia, Africa and the Middle East.

After receiving their Permanent Resident status in Canada just six short months ago, Jordan and Lee founded Virtro Entertainment and were welcomed into the business accelerator at SFU VentureLabs®, working next to other people contributing to a better world by making great businesses and products. Their team’s first game, Run Dorothy Run—an Endless Runner Rhythm VR game with a cheeky take on the literary classic The Wonderful Wizard of Oz—was just highlighted in Sony’s Ultimate VR Roundup. Run Dorothy Run is set to be launched with Sony this Fall 2017.

A great VR experience comes from a blend of excellent storytelling, animation, sound and technology. Vancouver is fast becoming a center of excellence for VR. 

Read SFU VentureLabs' Q&A with Jordan and Lee.



Interested in exploring the magical VR world of Oz and learning more about this innovative VR startup? Come to Jordan and Lee's Virtual Reality Media VIP Event on November 2 or 8, 2017. Register for free or email to inform what date and time slot works for your schedule. It is a promise that you will receive a truly amazing VR experience in less than 10 minutes.

On November 2, doors are open from 3:00pm to 7:00pm.
On November 8, doors are open from 10:00am to 2:00pm.

The event will be held at the gorgeous offices of SFU Venture Labs at #1200 - 555 West Hastings Street, Vancouver.